Publications

Invited presentations

From cues to cashflow: eBusiness possibilities in travel and tourism [Vihjeistä kassavirraksi: e-matkailuliiketoiminnan mahdollisuudet]. Keynote in DCL conference. November 3, 2010, Hämeenlinna, Finland. In Finnish.

Street credible business [Katu-uskottavaa liiketoimintaa]. Presentation in Saimaa Akatemia, Helmisummit seminar. February 10, 2010, Savonlinna, Finland. In Finnish.

Distance work and business [Etätyö ja liiketoiminta]. Presentation in Second Life seminar organized by Value Project of Pielinen Karelia Development Center Ltd. February 9, 2010. In Finnish.

Regional data warehousing for Finnish tourism industry [Matkailun alueelliset tietovarannot]]. Presentation in Travel and tourism seminar organized by Ministry of Employment and the Economy. June 9, 2009, Helsinki, Finland. In Finnish.

Tourism in e-business [Matkailu sähköisenä liiketoimintana].  Presentation in seminar for Machinery and Metal industry teachers. June 2, 2009, Savonlinna, Finland. In Finnish.

Refereed articles

Palo-oja, Outi-Maaria 2010. Customer profiling: From natural language to web design. International Journal of Management Cases, Vol.12 No. 2, 425-435. ISSN: 1741-6264.

Papers in proceedings, extended abstracts

Pesonen, Juho & Outi-Maaria Palo-oja 2010. Comparing Internet commerce adoption between the Finnish and the European independent accommodation companies. In: Ulrike Gretzel, Rob Law and Matthias Fuchs (Eds.) Information and Communication Technologies in Tourism, ENTER 2010. Lugano, Switzerland 10-12 October 2010, pp 51-62.

Palo-oja, Outi-Maaria 2009. Faceless seller and customer profiling on the Internet. In: Jukka Heikkilä, Mika Hannula, Nina Helander, Ilona Ilvonen and Marko Seppä (Eds.) Proceedings of eBRF 2009, September 23-25, Jyväskylä, Finland. Research Forum to Understand Business in Knowledge Society. Tampere University of Technology, University of Jyväskylä and University of Tampere.

Palo-oja, Outi-Maaria 2008. Commercializing academic knowledge: Sense making in Triple Helix. In: Nina Helander, Mika Hannula, Ilona Ilvonen & Seppä Marko (Eds.) Proceedings of eBRF 2008, September 22-24, 2008 Helsinki – Stockholm, Research Forum to Understand Business in Knowledge Society. Tampere University of Technology and University of Jyväskylä.

Palo-oja, Outi-Maaria 2007. Making Sense of Research Commercialisation. In: Thyne M., Deans KR., Gnoth J., (Eds.) Conference Proceedings and Refereed Papers, ANZMAC 2007, Dunedin, New Zealand, 3-5 December 2007, pp. 904-911.

Palo-oja, Outi-Maaria 2007. Action Research in Academic Research Commercialisation: Case KnoPro Project. In: Hannula M., Koiranen M., Maula M., Seppä M., Suoranta M., Tommila J., (Eds.) Prodeedings of EBRF 2007 , Jyväskylä, 25-27 September 2007, p. 10.

Conference abstracts and presentations

Palo-oja, Outi-Maaria 2010. Customer profiling: From natural language to web design. Abstract preseted in CIRCLE 2010 conference, Estoril, Portugal, 7-9 April 2010. Presentation.

Palo-oja, Outi-Maaria 2009. Faceless seller and customer profiling on the Internet. Abstract presented in eBRF 2009 conference, Research Forum to Understand Business in Knowledge Society. Jyväskylä 23-25 September 2009. Presentation.

Palo-oja, Outi-Maaria 2008. Commercializing Academic Knowledge: Sense making in Triple Helix. Abstract presented in EBRF 2008 conference, Helsinki – Stockholm, Finland – Sweden, 22-24 September 2008. Presentation.

Palo-oja, Outi-Maaria. Action Research in Academic Research Commercialization: Case KnoPro Project. Abstract presented in EBRF 2007 conference, Jyväskylä, Finland 25-27 September 2007. Presentation and abstract.

Other publications

Palo-oja, Outi-Maaria, Ilkka Kukkonen, Pekka Ranta & Ilkka Kauppinen 2008. Tourism organization’s guide to the social media [Matkailun sosiaalisen median ABC]. Wiki in Finnish. Made to order for SOSKE Savonlinna Region Centre of Expertise.

Malmi, Laura, Juho Pesonen, Outi-Maaria Palo-oja, Ilkka Kukkonen & Eva-Maria Hakola 2010. WebCheck: A Usability Guide [WebCheck: Opas käytettävyyteen]. Wiki in Finnish.

Discussion papers

Palo-oja, Outi-Maaria 2008. [Conseptualizing academic research results: Triple Helix and knowledge commercialization [Akateemisten tutkimustulosten konseptointi:  Triple helix ja tiedon kaupallistaminen. Marketing tutorial,Tampere, Finland 4-5 June, 2008. Abstract in Finnish.